The Muscle Help Foundation

The launch pad for The Muscle Help Foundation (MHF) charity was a standalone project called pole2pole. Established by Michael McGrath and Miles Peckham (angel investor & expedition partner), an ambitious goal was set to journey to both the North & South Poles, with the goal to raise awareness & funds for Muscular Dystrophy (MD). Rooted in the idea that an experience if well executed can be transformational, the charity’s social currency was born – the rest as they say is history.